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	<title>PenTile Blog</title>
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	<link>http://pentileblog.com</link>
	<description>The official blog for discussion, feedback and education about PenTile displays.</description>
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		<title>GAlaxy S4&#8242;s Diamond PenTile Display</title>
		<link>http://pentileblog.com/oled/galaxy-s4s-diamond-pentile-display/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=galaxy-s4s-diamond-pentile-display</link>
		<comments>http://pentileblog.com/oled/galaxy-s4s-diamond-pentile-display/#comments</comments>
		<pubDate>Tue, 30 Apr 2013 23:45:02 +0000</pubDate>
		<dc:creator>JoelPollack</dc:creator>
				<category><![CDATA[About PenTile]]></category>
		<category><![CDATA[OLED]]></category>
		<category><![CDATA[Smartphones]]></category>

		<guid isPermaLink="false">http://pentileblog.com/?p=1123</guid>
		<description><![CDATA[Today I had my first chance to lay hands on the production version Galaxy S4 in an AT&#38;T store.  My feeling was that it would be an incremental improvement over my Galaxy S3, but I was soon convinced that I would trade in my S3 in a heartbeat.  Not only was the HD screen able ...]]></description>
			<content:encoded><![CDATA[<p>Today I had my first chance to lay hands on the production version Galaxy S4 in an AT&amp;T store.  My feeling was that it would be an incremental improvement over my Galaxy S3, but I was soon convinced that I would trade in my S3 in a heartbeat.  Not only was the HD screen able to display more information in crisp detail, but the phone gave me the impression of being smaller, thinner, lighter, brighter, and faster.</p>
<p>It is no secret any more that the display in the new Galaxy S4 is configured a bit differently and has been given the nomenclature of Diamond Pixel by Samsung, but as Bogdon Petravan  pointed out in his comprehensive article, the diamond shape refers to the subpixels.  <a href="http://www.androidauthority.com/author/bogdan/http://">(http://www.androidauthority.com/author/bogdan/</a> )  The pattern is actually much like the pattern in the Galaxy S3 in that is uses subpixel rendering and PenTile type algorithms to achieve the resolution.  The diamond shape is Samsung’s innovation further improves the fill factor and is useful in their drive toward still higher resolution OLEDs.  As you can see in this photo that Ray Soneira of DisplayMate obtained from Samsung, there remains a difference in the suppixel area of the red green and blue subpixels that correlates to the relative efficiency of each of the OLED materials.<a href="http://www.displaymate.com/Galaxy_S4_ShootOut_1.htm"> (http://www.displaymate.com/Galaxy_S4_ShootOut_1.htm)</a></p>
<p>There are as many green subpixels as there would be for the legacy RGB stripe configuration, but there are half as many red and blue subpixels.  Thanks to subpixel rendering there are just as many pixels as for the RGB stripe displays with 2/3s the number of dots.  At the resolution of 441 pixels/inch reviewers no longer able to see any issues with text clarity even for the most challenging fonts such as red on black.</p>
<p><a href="http://www.androidauthority.com/author/bogdan/http://"><br />
</a></p>
<div id="attachment_1124" class="wp-caption alignleft" style="width: 560px"><a href="http://pentileblog.com/wp-content/uploads/2013/04/Diamond-PenTile-Layout.jpg"><img class="size-full wp-image-1124" title="Diamond PenTile Layout" src="http://pentileblog.com/wp-content/uploads/2013/04/Diamond-PenTile-Layout.jpg" alt="" width="550" height="545" /></a><p class="wp-caption-text">Diamond PenTile Layout micrograph from Samsung via Ray Soneira</p></div>
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		<title>Galaxy S4 raises the bar with 440 PPI PenTile OLED display</title>
		<link>http://pentileblog.com/uncategorized/galaxy-s4-raises-the-bar-with-440-ppi-pentile-oled-display/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=galaxy-s4-raises-the-bar-with-440-ppi-pentile-oled-display</link>
		<comments>http://pentileblog.com/uncategorized/galaxy-s4-raises-the-bar-with-440-ppi-pentile-oled-display/#comments</comments>
		<pubDate>Mon, 18 Mar 2013 22:19:49 +0000</pubDate>
		<dc:creator>JoelPollack</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://pentileblog.com/?p=1112</guid>
		<description><![CDATA[With the introduction of the Galaxy S4 and its 440 PPI PenTile OLED display, a new bar has been set for high resolution OLED displays and for high performance smartphones. Friends and colleagues have heard me repeat an old expression, “ There is no such thing as being too thin or too rich.”  When it ...]]></description>
			<content:encoded><![CDATA[<p>With the introduction of the Galaxy S4 and its 440 PPI PenTile OLED display, a new bar has been set for high resolution OLED displays and for high performance smartphones.</p>
<p style="padding-left: 30px;"><a href="http://pentileblog.com/wp-content/uploads/2013/03/Galaxy-S4.png"><img class="alignleft  wp-image-1113" title="Samsung Galaxy S4" src="http://pentileblog.com/wp-content/uploads/2013/03/Galaxy-S4.png" alt="" width="283" height="544" /></a>Friends and colleagues have heard me repeat an old expression, “ There is no such thing as being too thin or too rich.”  When it comes to displays it seems that there is a similar thing that can be said that a display cannot be too thin or too high in resolution.  In point of fact there are people who are too thin and there are limits to how much resolution can be seen.  But, we are not at that top end resolution yet.  My prediction is that the march toward increasingly higher resolution will end only when we get to 600 PPI.  The reason for this is that there are people who can focus (accommodate) a display at very close distances and can also resolve 50 cycles/degree.  Consequently, there will be some people who can still perceive pattern visibility.  At 440 PPI the PenTile OLED in the Galaxy S4 has exceeded the ability to see pattern visibility for all but those very few people with better than average accommodation and visual acuity.</p>
<p style="padding-left: 30px;">At 440PPI the only way to retain the brightness and lifetime of an OLED display is with PenTile technology.  Don’t get me wrong, Samsung has made great strides in pushing their resolution capability to higher levels for both RGB stripe OLED as well as for PenTile OLED.  There have been reports that this is a result of combining PHOLED for improved red and green efficiency and OLED technology for blue (<a href="http://bit.ly/X51DsE">bit.ly/X51DsE</a>).  Such a technique would allow for red and green subpixels to occupy still smaller percentages of the display real estate.  If a 440 PPI PenTile OLED is possible, then, by definition, an RGB stripe at 293 PPI is also possible.  That said, even for a 293 PPI display if one uses PenTile technology one can push up the brightness to improve outdoor viewability—a better choice for most users.</p>
<p style="padding-left: 30px;">One blog today (<a title="Prof Ching Tang" href="http://bit.ly/15cQhWP">http://bit.ly/15cQhWP</a>  ) quoted me as saying that there is no technical solution for replacing PenTile in OLED smartphone displays on the horizon.  This is due to the inherent weakness in blue OLED materials, as confirmed to me by Professor Ching Tang, the inventor of OLED technology.  He said that the energetics involved in blue quantum excitation was at just at the right level to break the bonds in the OLED materials which means that there’s no solution in the forseeable future for improved blue OLED efficiency.</p>
<p style="padding-left: 30px;">Can OLED displays extend beyond 440 PPI?  Only time will tell.</p>
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		<title>Galaxy S3 beats iPhone5 for best device of 2012 &#8211; CNET</title>
		<link>http://pentileblog.com/uncategorized/galaxy-s3-beats-iphone5-for-best-device-of-2012-cnet/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=galaxy-s3-beats-iphone5-for-best-device-of-2012-cnet</link>
		<comments>http://pentileblog.com/uncategorized/galaxy-s3-beats-iphone5-for-best-device-of-2012-cnet/#comments</comments>
		<pubDate>Thu, 13 Dec 2012 00:03:19 +0000</pubDate>
		<dc:creator>JoelPollack</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://pentileblog.com/?p=1095</guid>
		<description><![CDATA[&#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; Galaxy S3 beats iPhone5 for best device of 2012 according to Lindsey Turrentine of CNET. http://cnet.co/YWpaBX After reviewing  the 10 best and most influential tech products of the year CNET found the Galaxy S3 as the leader and &#8220;worldwide hero&#8221;.  She specifically cited the large, vibrant ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://pentileblog.com/wp-content/uploads/2012/12/Galaxy-S3-beat-iPhone-5.png"><img class="alignleft  wp-image-1096" title="Galaxy S3 beat iPhone 5" src="http://pentileblog.com/wp-content/uploads/2012/12/Galaxy-S3-beat-iPhone-5.png" alt="" width="387" height="273" /></a></p>
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<p><span style="color: #0000ff;">Galaxy S3 beats iPhone5 for best device of 2012 according to Lindsey Turrentine of CNET.</span></p>
<p><a href="http://cnet.co/YWpaBX">http://cnet.co/YWpaBX</a></p>
<p>After reviewing  the 10 best and most influential tech products of the year CNET found the Galaxy S3 as the leader and &#8220;worldwide hero&#8221;.  She specifically cited the large, vibrant HD display as a key attribute.  This phone uses a 300PPI HD PenTile RGBG OLED display.</p>
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		<title>Industry Pioneer &#8211; Bill Hill Passes</title>
		<link>http://pentileblog.com/uncategorized/industry-pioneer-bill-hill-passes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=industry-pioneer-bill-hill-passes</link>
		<comments>http://pentileblog.com/uncategorized/industry-pioneer-bill-hill-passes/#comments</comments>
		<pubDate>Mon, 03 Dec 2012 18:27:40 +0000</pubDate>
		<dc:creator>JoelPollack</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://pentileblog.com/?p=1085</guid>
		<description><![CDATA[It seems that all that I am able to blog about this week are industry pioneers who have passed away. Perhaps this has more to say about the maturity of our industry then about the health of our contributors.  There was a nice writeup in Forbes http://onforb.es/TxgI34 &#160; Hill started out as a newspaper writer ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://pentileblog.com/wp-content/uploads/2012/12/Bill-Hill.png"><img class="alignleft size-full wp-image-1089" title="Bill Hill - Inventor of ClearType at Microsoft" src="http://pentileblog.com/wp-content/uploads/2012/12/Bill-Hill.png" alt="" width="448" height="407" /></a>It seems that all that I am able to blog about this week are industry pioneers who have passed away. Perhaps this has more to say about the maturity of our industry then about the health of our contributors.  There was a nice writeup in Forbes<a title="Bill HIll of Microsoft Passes" href="http://onforb.es/TxgI34"> http://onforb.es/TxgI34</a></p>
<p>&nbsp;</p>
<p>Hill started out as a newspaper writer for 20 years in Scotland. In 1986 he joined Aldus to work on the development of their PageMaker layout program. He moved on to work at  Microsoft in 1994 to run its typography group and left Microsoft in 2009 to work on screen-reading projects. He died last Wednesday of a sudden heart attack.  He will be most remembered for his contributions in the development of ClearType, the application of subpixel rendering to the display of fonts.  It is difficult to imagine anyone who has not had the use of ClearType in today&#8217;s world.</p>
<p>Without question Bill Hill will be one of those people who so many will miss.</p>
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		<title>Industry Pioneer, Bryce Bayer, Passed Away</title>
		<link>http://pentileblog.com/uncategorized/industry-pioneer-bryce-bayer-passed-away/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=industry-pioneer-bryce-bayer-passed-away</link>
		<comments>http://pentileblog.com/uncategorized/industry-pioneer-bryce-bayer-passed-away/#comments</comments>
		<pubDate>Tue, 27 Nov 2012 01:06:05 +0000</pubDate>
		<dc:creator>JoelPollack</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://pentileblog.com/?p=1076</guid>
		<description><![CDATA[On November 13th the digital imaging industry lost one of the key pioneers, Bryce Bayer, who died in Bath, Maine at the age of 83.  http://bit.ly/Tq3jOT While working at Kodak he understood the key issues associated with digital cameras even before there were any digital cameras.  He used his knowledge of human vision to design ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://pentileblog.com/wp-content/uploads/2012/11/Bryce-Bayer-photo.png"><img class="alignleft size-full wp-image-1078" title="Bryce Bayer photo" src="http://pentileblog.com/wp-content/uploads/2012/11/Bryce-Bayer-photo.png" alt="" width="153" height="186" /></a>On November 13<sup>th</sup> the digital imaging industry lost one of the key pioneers, Bryce Bayer, who died in Bath, Maine at the age of 83.  <a title="Byrce Bayer" href=" http://bit.ly/Tq3jOT "> <strong>http://</strong>bit.ly/Tq3jOT </a>While working at Kodak he understood the key issues associated with digital cameras even before there were any digital cameras.  He used his knowledge of human vision to design a color filter layout for imaging sensors that more closely mimicked how the human vision system perceived images to more efficiently capture higher resolution images.  Our eyes primarily see luminance in green and resolve primarily through the modulation of luminance, rather than chrominance.   By developing a layout of filters that populated colors in ration of 25% red, 50% green, and 25% blue it was possible to emulate the manner in which the human vision system primarily uses luminance to resolve details.  The layout he used is shown below:</p>
<div id="attachment_1077" class="wp-caption alignright" style="width: 608px"><a href="http://pentileblog.com/wp-content/uploads/2012/11/Bayer-Pattern.png"><img class="size-full wp-image-1077" title="Bayer Pattern" src="http://pentileblog.com/wp-content/uploads/2012/11/Bayer-Pattern.png" alt="" width="598" height="364" /></a><p class="wp-caption-text">Bayer color filter pattern</p></div>
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<p>Today this layout is universally used in all digital still cameras and smartphone cameras to enable ultra-compact cameras to capture images that are far better than would have otherwise been possible.  We owe Bryce Bayer an enormous debt of gratitude for his fundamental inventions in digital imaging and digital photography.  No doubt he will be missed by many.</p>
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		<title>PenTile and Sharp Eyesight</title>
		<link>http://pentileblog.com/oled/pentile-and-sharp-eyesight/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pentile-and-sharp-eyesight</link>
		<comments>http://pentileblog.com/oled/pentile-and-sharp-eyesight/#comments</comments>
		<pubDate>Wed, 10 Oct 2012 21:38:48 +0000</pubDate>
		<dc:creator>JoelPollack</dc:creator>
				<category><![CDATA[About PenTile]]></category>
		<category><![CDATA[OLED]]></category>
		<category><![CDATA[Smartphones]]></category>

		<guid isPermaLink="false">http://pentileblog.com/?p=1064</guid>
		<description><![CDATA[Here is an email I received from someone who was unable to post his comment: &#160; Hi Joel,   I could not find a way to leave comments on the PenTile blog site, so I am emailing you instead. I went to a Verizon store recently to look for a good replacement for my old ...]]></description>
			<content:encoded><![CDATA[<p>Here is an email I received from someone who was unable to post his comment:</p>
<p>&nbsp;</p>
<p><em>Hi Joel,</em></p>
<p><em> </em></p>
<p><em>I could not find a way to leave comments on the PenTile blog site, so I am emailing you instead.</em></p>
<p><em>I went to a Verizon store recently to look for a good replacement for my old Droid, and the widespread adoption of PenTile displays is significantly reducing my options.  The contrast, brightness, and saturation of Super AMOLED displays is excellent, and to my eyes they look superior to LCDs from a distance of a few feet or more, but held close enough to read, the PenTile checkerboard pattern is very apparent and distracting, especially at ppis in the mid 200s.  It&#8217;s less perceptible at 300-330 ppi in the latest applications, but still noticeable enough that I wouldn&#8217;t want to own one.</em></p>
<p><em>I understand the principle of the PenTile sub-pixel arrangement and sub-pixel rendering (which can also be applied to RGB stripes or other patterns), and find it very interesting.  However, there&#8217;s just no getting around what PenTile actually looks like to people with sharp eyesight.  It makes text, lines, and edges look fuzzy, and solid areas (other than green which is on every pixel) look visibly grainy.  For PenTile to look as crisp and smooth to my eyes as an LCD retina display at 326 ppi, it would probably have to be at least 400 ppi, maybe 450.  Once PenTile displays are in that range and I can no longer see the ugly artifacts, I will have no complaints with them.  Until then people with sharp eyesight like mine will continue to hate them no matter how good the contrast, brightness, and saturation.</em></p>
<p><em>For people who just don&#8217;t get it, and think PenTile displays look fine, try reading small text and looking at colorful and detailed pictures and icons on one through a powerful magnifying glass for a while.  That&#8217;s what it looks like to some people all the time!  Then do the same with an LCD, and even if you can see the sub-pixel pattern it doesn&#8217;t look nearly as annoying.  In fact, I would take a full RGB display over a PenTile display with the same number of sub-pixels any day, even though the ppi would be almost 20% lower and the brightness would be somewhat lower.  I can’t wait until Super AMOLED Plus (full RGB AMOLED) or 400+ ppi PenTile displays become mainstream.</em></p>
<p><em>Thanks,</em></p>
<p><em>- Dave</em></p>
<p>________</p>
<p>And my reply to Dave:</p>
<p>&nbsp;</p>
<p><em>Hi Dave,</em></p>
<p><em>Thanks for your note.  I am sorry to hear that you had difficulty leaving a comment on the blog site.  I will look into why that might be.</em></p>
<p><em>First of all let me say that I am sorry to hear that PenTile displays are so bothersome to you.  I have no doubts that there are people like yourself who can resolve as high as 50-60 cycles/degree.  For people like yourself there is no doubt that the pattern visibility of PenTile is more apparent and can be bothersome. </em></p>
<p><em>Looking at the chart you can see that normal vision is nowhere this good.  Sensitivity to luminance contrast modulation for normal human vision falls off significantly at 25 cycles/degree.  The ability to resolve chroma is far less as you can see in the 2D version of the plot to the right.</em></p>
<p><em><a href="http://pentileblog.com/wp-content/uploads/2012/10/luminance-contrast-vs-spat-freq-2D.png"><img class="alignright size-full wp-image-1066" title="luminance contrast vs spat freq 2D" src="http://pentileblog.com/wp-content/uploads/2012/10/luminance-contrast-vs-spat-freq-2D.png" alt="" width="343" height="175" /></a> </em></p>
<div id="attachment_1065" class="wp-caption alignright" style="width: 275px"><a href="http://pentileblog.com/wp-content/uploads/2012/10/luminance-contrast-vs-spat-freq-3D.png"><img class=" wp-image-1065  " title="3D Plot of HVS luminance contrast vs spatial freq" src="http://pentileblog.com/wp-content/uploads/2012/10/luminance-contrast-vs-spat-freq-3D.png" alt="" width="265" height="184" /></a><p class="wp-caption-text">3D Plot of Human Vision System<br />Luminance Contrast vs Spatial Freq</p></div>
<p><em>Nouvoyance has never recommended the use of PenTile for 200 PPI smartphone designs.  In my opinion even a 4” WVGA at 233 PPI is stretching the application of PenTile a bit far, but even that is 24 cy/deg if viewed at 30 cm.  As you can see in the chart the cycles/degree is determined by first stating what your normal viewing distance is for a device.  For example, people rarely complain about TVs which have horribly coarse patterns, because they do not use them up close. </em></p>
<p><em>Perhaps your ability to resolve high cycles per degree is not as much the issue as your ability to look at your phone from an incredibly short distance.  The ability to </em></p>
<div id="attachment_1067" class="wp-caption alignright" style="width: 540px"><a href="http://pentileblog.com/wp-content/uploads/2012/10/cy-per-degree-by-application.png"><img class="size-full wp-image-1067" title="cy per degree by application" src="http://pentileblog.com/wp-content/uploads/2012/10/cy-per-degree-by-application.png" alt="" width="530" height="287" /></a><p class="wp-caption-text">Cycles/Degree by Application</p></div>
<p><em>accommodate at such short distances can be both a blessing an a curse.  If you can focus on a display from 10 cm could also easily explain why you see these patterns so readily.  Do you, for example, also see the pattern easily on the Galaxy SII which is an RGB stripe OLED?  It is no finer pitch for subpixels than PenTile.  If you see it, but find it less bothersome, this means that you have learned to adapt to that pattern and have not been able to do so for the PenTile pattern.  In the transition from CRTs to RGB stripe LCDs there were many people who had considerable difficulty in adapting to the visibility of the “jailbars”, but, over time, most people have benefited from visual adaption and were able to separate out the image information from the pattern.  Similarly, most people are not trouble by looking through window screens despite their intrusion on visibility. While I have never personally met anyone who could see the PenTile pattern in the Galaxy S3 at ~300PPI, I never doubted that such people like yourself existed.</em></p>
<p><em>There are also people who have the ability to see flicker better than most of the population.  They have a horrible time with the field sequential nature of TI based projectors.  They, too, have had to look at projectors in conference rooms that drive them nuts in a market where the technology was proliferating. </em></p>
<p><em>So let me give you the bad news first.  There is no technical solution for replacing PenTile in OLED smartphone displays on the horizon.  The highest pitch that has been recently demonstrated is ~260PPI which will go into the Galaxy Note II.  Beyond that, the OLED display industry must use PenTile to maintain a reasonble lifetime and brightness for the blue subpixels.  I had the occasion to chat with Professor Tang, the co-inventor of  OLED technology two weekends ago when he spoke at the 50<sup>th</sup> Anniversary of SID.  I asked him if the lifetime issue for blue OLED material was fundamental, or if there is a good solution on the horizon.  He explained to me that the energetics involved in blue quantum excitation was at just the right level to break the bonds in the OLED materials.  He doesn’t see a solution in the forseeable future.  For this reason, I predict that you will continue to see many PenTile displays in OLED phones.    Furthermore, we are now seeing critical issues with battery life for tablets, so the ability to cut power consumption in half with PenTile RGBW LCDs will soon bring more PenTile LCDs to the market, starting with WQXGA formats of ~300PPI.  Most people will be delighted, but you, no doubt, will not.</em></p>
<p><em>Now for the good news.  There are already LCD alternatives available at your local phone provider for smartphones usng LTPS, and perhaps soon IGZO based backplanes that will give decent performance at 300 PPI.  These may not have the color gamut or response speed of the curent AMOLEDs, but they will be less troublesome for your vision.  The other good news is that the trend for increased resolution continues.  We will be seeing displays continue to 400PPI and 450PPI before too long.  I am guessing that even your vision will not be troubled by PenTile technology when we get there and you may even appreciate the improvements to power efficiency and/or brightness that PenTile technology will bring to LCDs. </em></p>
<p><em>Thanks again for your feedback.</em></p>
<p>&nbsp;</p>
<p><em>Joel</em></p>
<p>&nbsp;</p>
<p>PS:  Perhaps you would be willing to share with me a specific image or test pattern that you find most objectionable on the PenTile panels you have seen.  The people in our R&amp;D team are always looking at ways to continue to improve PenTile display performance.  We have already made a series of improvements, not all of which have made it yet into products, but sometimes knowing what customers really find to be problematic will enable us to put our efforts into more productive solutions for future designs.</p>
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		<title>SID&#8217;s 50th Anniversary &#8211; Then &amp; Now</title>
		<link>http://pentileblog.com/oled/sids-50th-anniversary-then-now/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sids-50th-anniversary-then-now</link>
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		<pubDate>Wed, 03 Oct 2012 23:35:32 +0000</pubDate>
		<dc:creator>JoelPollack</dc:creator>
				<category><![CDATA[About PenTile]]></category>
		<category><![CDATA[HDTV]]></category>
		<category><![CDATA[OLED]]></category>
		<category><![CDATA[SID]]></category>
		<category><![CDATA[Smartphones]]></category>

		<guid isPermaLink="false">http://pentileblog.com/?p=1054</guid>
		<description><![CDATA[This past weekend marked a milestone for the electronic display industry, the 50th anniversary of the Society for Information Display (SID) which was celebrated at its birthplace, Boelter Hall at UCLA.  SID is the preeminent organization serving the display industry, sponsoring symposiums for display technology and display business.  Several of those early contributors have passed ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://pentileblog.com/wp-content/uploads/2012/10/SID50th.png"><img class="alignright size-full wp-image-1055" title="SID50th" src="http://pentileblog.com/wp-content/uploads/2012/10/SID50th.png" alt="" width="200" height="200" /></a>This past weekend marked a milestone for the electronic display industry, the 50<sup>th</sup> anniversary of the Society for Information Display (SID) which was celebrated at its birthplace, Boelter Hall at UCLA.  SID is the preeminent organization serving the display industry, sponsoring symposiums for display technology and display business.  Several of those early contributors have passed away in recent years.  Looking back 50 years, the industry was still using Nixie tubes and was only developing commercial CRT displays.  I have a clear memory of my early days at Xerox R&amp;D as a co-op student more than 40 years ago, asking my boss what the ideal display would look like.  With only a moment’s thought he pointed to a memo on his desk and said that it would look just like this – paper, but would be instantly reconfigurable.</p>
<p>While displays have come a long way they still do not look as good as paper.  Even though paper doesn’t emit one photon of light, nobody ever says that it doesn’t look bright enough or colorful enough or flexible enough or thin enough or low power enough or sufficiently viewable from all angles.  One has to wonder if in 50 years we will yet have a display with the attributes of paper.</p>
<p>I could never have imagined in those early years  that anyone would ever complain that a display was <strong>too colorful</strong>.  Yet, that is exactly the conclusion of Ray Soniera of DisplayMate.  <a title="Displaymate compares Galaxy S3 to iPhone 5" href="http://bit.ly/PgmCFN">http://bit.ly/PgmCFN</a>  He says that the display in the Galaxy S3 is too colorful because it has a color gamut in excess of sRGB, a standard that was historically picked for studio monitors. The iPhone5 has an LCD that very closely matches sRGB, so presumably that make this better that the Galaxy S3 that has a gamut that is ~105% of 1953 NTSC</p>
<p>On the other hand, every TV showroom is filled with TVs that strive for 1953 NTSC color gamut, a gamut that is 41% larger than sRGB.  It was correctly noted by some bloggers that if one offered a TV with only sRGB consumers comparing TVs would be very unlikely to pick the sRGB model for their TV.  You need to be a judge of this attribute for yourself.  While sRGB has been the gamut standard for web content, smartphones are increasingly displaying video, where the standard has been NTSC.  There are those who now expect their smartphone to be able to display both video and web content with the color of the most demanding application.</p>
<p>At this link you can see a comparison of both NTSC and sRGB</p>
<p><a title="NTSC compared to sRGB" href="http://bit.ly/WlChYr">http://bit.ly/WlChYr</a></p>
<p>&nbsp;</p>
<p><a href="http://pentileblog.com/wp-content/uploads/2012/10/NTSC-compared-to-sRGB.png"><img class="size-full wp-image-1056" title="NTSC compared to sRGB" src="http://pentileblog.com/wp-content/uploads/2012/10/NTSC-compared-to-sRGB.png" alt="" width="343" height="301" /></a></p>
<p>When I have demonstrated my Galaxy S3, those people that I have polled have been very impressed with the color and the contrast.  None have said it has gaudy colors.</p>
<p>Ray also comments that the Galaxy S3 needs to be brighter.  On this point I might agree.  If you want to use the S3 in full sunlight it is difficult to compete with an LCD that is also partially transflective.  It takes considerable brightness to compete with the sun.  That said it is largely due to PenTile technology that the S3 display is as bright as it is.  Brightness correlates to current density.  Lifetime is affected by current density.  Thanks to PenTile which reduced current density, the S3 is still viewable in rather bright environments.</p>
<p>Neither the Galaxy S3 nor the iPhone 5 display are yet up to the standards of paper, but I must say that both of these displays have come a long way from where this industry began only 50 years ago.</p>
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		<title>PenTile Super AMOLED Chosen for Display Application Gold Award &#8211; 2nd Year in a Row</title>
		<link>http://pentileblog.com/uncategorized/pentile-super-amoled-chosen-for-gold-award-2nd-year-in-a-row/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pentile-super-amoled-chosen-for-gold-award-2nd-year-in-a-row</link>
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		<pubDate>Fri, 08 Jun 2012 22:36:00 +0000</pubDate>
		<dc:creator>JoelPollack</dc:creator>
				<category><![CDATA[About PenTile]]></category>
		<category><![CDATA[Digital Still Cameras]]></category>
		<category><![CDATA[OLED]]></category>
		<category><![CDATA[SID]]></category>
		<category><![CDATA[Smartphones]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://pentileblog.com/?p=1031</guid>
		<description><![CDATA[There is one organization that is more focused than any other on displays—the Society for Information Displays, now celebrating its 50 year anniversary.  Display Week is held each year as a gathering of the world’s display experts.  After evaluating every new display component that has been introduced into products this past year SID selected the ...]]></description>
			<content:encoded><![CDATA[<p>There is one organization that is more focused than any other on displays—the Society for Information Displays, now celebrating its 50 year anniversary.  Display Week is held each year as a gathering of the world’s display experts.  After evaluating every new display component that has been introduced into products this past year SID selected the display in the Samsung Galaxy Note for the gold award winner.  You might recall that the display in the Samsung Galaxy S won this award last year.  So, for two years in a row a PenTile OLED panel has been awarded this coveted honor.</p>
<p><a href="http://www.androiddoes.net/breaking-news/galaxy-note-wins-display-industry-award-at-sid-2012/">http://www.androiddoes.net/breaking-news/galaxy-note-wins-display-industry-award-at-sid-2012/</a></p>
<p>Shown below is T K Lee of Samsung SMD accepting the award at SID’s awards luncheon event.</p>
<p><a href="http://pentileblog.com/wp-content/uploads/2012/06/TK-Lee-Accepting-Gold-Award1.png"><img class="alignleft  wp-image-1034" title="TK Lee Accepting Gold Award" src="http://pentileblog.com/wp-content/uploads/2012/06/TK-Lee-Accepting-Gold-Award1.png" alt="" width="340" height="316" /></a></p>
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<p>Here is a photo of the Galaxy Note Gold Award winner exhibit in the Samsung booth.</p>
<p><a href="http://pentileblog.com/wp-content/uploads/2012/06/Galaxy-Note-_gold-award.png"><img class="alignright  wp-image-1035" title="Galaxy Note _gold award" src="http://pentileblog.com/wp-content/uploads/2012/06/Galaxy-Note-_gold-award.png" alt="" width="394" height="292" /></a></p>
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<p><span style="color: #000080;"><strong>So if the world’s experts in displays, who also generated he first comprehensive standard for display metrology published May 31, 2012 have judged this PenTile display as the best how can it be that so many bloggers persist in finding fault with PenTile displays?</strong></span> <strong><span style="color: #000080;">It is time to recognize the impact that PenTile has had on the display industry and the quality that it offers.</span></strong></p>
<p>Shown below is the Samsung SID booth.</p>
<p style="text-align: center;"><a href="http://pentileblog.com/wp-content/uploads/2012/06/Samsung-Booth-SID.png"><img class="wp-image-1036 aligncenter" title="Samsung Booth SID" src="http://pentileblog.com/wp-content/uploads/2012/06/Samsung-Booth-SID.png" alt="" width="316" height="187" /></a></p>
<p>Amongst the roughly 30+ displays that were shown this about one half of these were PenTile displays, including the PenTile Super AMOLED displays used in the Galaxy Note, the Galaxy Nexus, the Galaxy Prime, the Galaxy Nexus and the newly announced  Galaxy SIII smartphones.  Samsung also exhibited their line of mirrorless digital SLR cameras, each of which uses a 3-inch VGA PenTile OLED display.</p>
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		<title>Inventor of OLED &#8211; Professor Ching Tang</title>
		<link>http://pentileblog.com/uncategorized/inventor-of-oled-professor-ching-tang/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=inventor-of-oled-professor-ching-tang</link>
		<comments>http://pentileblog.com/uncategorized/inventor-of-oled-professor-ching-tang/#comments</comments>
		<pubDate>Wed, 16 May 2012 18:55:20 +0000</pubDate>
		<dc:creator>JoelPollack</dc:creator>
				<category><![CDATA[OLED]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://pentileblog.com/?p=1021</guid>
		<description><![CDATA[It is all too easy to forget where good ideas come from.  I wanted to pass along a link to an article in the Rochester Democrat and Chronicle talking about Professor Ching Tang the inventor of OLED technology, who in the 1980s was at Kodak, but is today a professor at the University of Rochester. ...]]></description>
			<content:encoded><![CDATA[<p>It is all too easy to forget where good ideas come from.  I wanted to pass along a link to an article in the Rochester Democrat and Chronicle talking about Professor<span style="color: #000000;"> <a title="" href="http://en.wikipedia.org/wiki/Ching_W._Tang" target="_blank"><span style="color: #000000;"><span style="text-decoration: underline;">Ching Tan</span>g</span></a></span> the inventor of OLED technology, who in the 1980s was at Kodak, but is today a professor at the University of Rochester. <a title="Professor Ching Tang" href="http://on.rocne.ws/JTBLfT">http://on.rocne.ws/JTBLfT</a></p>
<p>Last year he was awarded the coveted Wolf Prize in chemistry.  I have to wonder if he ever imagined the impact his idea would have 30 years later.  Together with his colleague,  Steven Van Slyke, many patents were awarded for this technology.</p>
<div id="attachment_1022" class="wp-caption aligncenter" style="width: 541px"><a href="http://pentileblog.com/wp-content/uploads/2012/05/Ching-Tang.jpg"><img class=" wp-image-1022 " title="Ching Tang" src="http://pentileblog.com/wp-content/uploads/2012/05/Ching-Tang.jpg" alt="" width="531" height="416" /></a><p class="wp-caption-text">Professor Ching Tang from Democrat and Chronicle</p></div>
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		<title>Why PenTile Technology Improve OLED Lifetime</title>
		<link>http://pentileblog.com/uncategorized/why-pentile-technology-improve-oled-lifetime/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-pentile-technology-improve-oled-lifetime</link>
		<comments>http://pentileblog.com/uncategorized/why-pentile-technology-improve-oled-lifetime/#comments</comments>
		<pubDate>Sat, 12 May 2012 12:04:45 +0000</pubDate>
		<dc:creator>JoelPollack</dc:creator>
				<category><![CDATA[About PenTile]]></category>
		<category><![CDATA[OLED]]></category>
		<category><![CDATA[Smartphones]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://pentileblog.com/?p=1015</guid>
		<description><![CDATA[Many bloggers have picked up on comments that Philip Berne of Samsung made at a recent press event.  He explained that the reason that Samsung chose PenTile Super AMOLED over RGB stripe AMOLED was that of lifetime, specifically that of blue subpixels.  He is exactly right, but let me explain this a little more. AMOLEDs ...]]></description>
			<content:encoded><![CDATA[<p>Many bloggers have picked up on comments that Philip Berne of Samsung made at a recent press event.  He explained that the reason that Samsung chose PenTile Super AMOLED over RGB stripe AMOLED was that of lifetime, specifically that of blue subpixels.  He is exactly right, but let me explain this a little more.</p>
<p>AMOLEDs have lifetime that is related to the current density used to drive the OLED material.  This is especially true for blue since blue has the lowest brightness for a given amount of current.  The other way to say this is that blue OLED material has lower luminous efficiency.  To maintain the same brightness with blue, OLED display designers have to drive it with more current per unit area.</p>
<p><em><strong>So how does PenTile technology help Samsung to extend lifetime for high resolution panels?</strong></em></p>
<p>This comes from the ability to use 2/3s the number of subpixels in PenTile OLED (Super AMOLED)  relative to RGB stripe OLED (Super AMOLED Plus).  Thanks to PenTile technology’s use of subpixels rendering it is possible to have the same number of pixels as the equivalent RGB stripe.  With only 2/3s the subpixels, one can make the ratio of driven subpixel area larger with a smaller overall percentage of space in between subpixels (better fill factor), as compared to RGB stripe – which is what gives rise to the improvement in current density for a given brightness,  which in turn leads to better lifetime.</p>
<p>For lower pixel pitch, such as was used in the Galaxy S Plus, the current density was relatively low due to the coarser pixel pitch so the lifetime was fine.  But, at the pixel density of the Galaxy Nexus or the Galaxy S III, PenTile is the way to go, at least until sometime in the future when significant strides are made in blue OLED material luminous efficiency.  As I have said before, PenTile is an enabler that make high resolution OLED practical for the product brightness and lifetimes specs that we all have come to demand.   This is why you have never seen any production OLED  of greater than 250 dpi without a PenTile configuration.  If the demand for ever increasing pixel pitch continues, PenTile will still be key even if blue luminous efficiency sees some level of enhancement.</p>
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