All posts tagged SID

OneIndia Video Post

by JoelPollack on June 15, 2011 in About PenTile, New Technology, Tablets with 2 Comments

There was some terrific video coverage of the new Samsung WQXGA, PenTile RGBW 300 dpi tablet panel that was shown at the recent SID DisplayWeek.

While this video mentions other high resolution tablets, no company, other than Samsung, has publicly demonstrated any 10.1-inch prototypes of more than 150 dpi to date.

This video raises lots of interesting questions about the application of this panel to products, but, as I have already said, Samsung is still in the prototype stage of product development  so you will not see any tablets with PenTile RGBW 300 dpi within this year.

Samsung Experience Media Tour

by JoelPollack on June 10, 2011 in New Technology, Tablets with 2 Comments

300 dpi PenTile tablet panel

On June 6-7, Samsung hosted a media event in their amazing facility on the third floor of the Time Warner Bldg at Columbus Circle in NYC.

This gave us a chance to show off our 10.1″ WQXGA to editors and bloggers who didn’t have the chance to see this at SID DisplayWeek in LA. Scott Birnbaum VP of New Business Development for Samsung Electronics presented both PenTile and Transparent Display technology that Samsung is now developing. It is always very useful to collect live feedback on our newest displays.

Joel Pollack demonstrating PenTile RGBW display.

Award Winning PenTile Display

by JoelPollack on June 1, 2011 in OLED, SID, Smartphones with No comments

It seems that one of the displays using PenTile technology has received an award, the Silver Display of the Year Award (see below).  Actually the award was given to Samsung SMD who created the display for the Samsung Galaxy S that used innovative methods for combining an OLED display with an optically bonded capacitive touch panel that was a big part of the Galaxy S success.  Many bloggers have already noted that this display was PenTile RGBG.  For some time now Samsung SMD has been demonstrating  and selling displays using PenTile OLED in sizes of 3.1-inch, 3.3-inch, 3.5-inch, 3.7-inch,  4.0-inch and 4.1-inch.  It is great to know that the prestigious Society of Information Display has recognized the “exceptional display quality” of this design.

The press release on this year’s awards can be found here:

http://www.virtualpressoffice.com/publicsiteContentFileAccess?fileContentId=503685&fromOtherPageToDisableHistory=T&menuName=Events

 

Silver Award: Samsung Mobile Display On-cell Touch AMOLED

Samsung Mobile Display developed its OCTA – on-cell touch active-matrix light-emitting diode (AMOLED) – display to meet the ever-increasing performance and industrial design demands of today’s modern mobile devices. Unlike prior-generation touch-capable mobile displays, the OCTA display integrates the touch sensor onto the display itself, rather than fabricating the sensor on a separate glass substrate and then laminating it onto the display. This innovation, embodied in the OCTA’s projected capacitive touch detection technology, greatly reduces product weight and thickness, while increasing touch performance and response via the multi-sensor input capability that enables gesture recognition for the most advanced mobile devices. Moreover, because AMOLEDs are self-emissive, no backlight is required, allowing the Samsung OCTA display to deliver very high performance and exceptional display quality, with highly accurate and sensitivity-optimized touch input, in a module that is less than 2 mm thick and provides nearly 100-percent light transmission and exceptional outdoor visibility.

PenTile Multiprimary SID Display Week Demo

by JoelPollack on May 27, 2011 in About PenTile, LCD, New Technology, SID with No comments

Samsung and Nouvoyance have teamed their efforts and resources to combine three different display technologies into one technology demonstration. These technologies are:

1. PenTile RGBC (cyan) W(clear) color filter layout used with subpixel rendering.
2. An RGB LED 2D backlight that is capable of controlling both color and luminance over an array of zones.
3. Field sequential color (FSC) addressing at a 180 Hz frame rate to write reddish, greenish and bluish fields in sequence.

These technologies combine to achieve:

1. 25% of the power relative to comparable RGB stripe
2. 130% NTSC color gamut
3. Nearly zero level of color breakup artifact

Many people asked why the panel uses both FSC and color filters. The reason is that with the color filters it is possible to further stabilize this panel against these FSC artifacts.

The demos illustrates a new capability resulting from the generation of new LCD and backlight hardware as well as some rather complex algorithms for stitching together images that concurrently use both static color filters and FSC color.

Gizmodo’s ‘Super Clear Displays of the Future’

by JoelPollack on May 20, 2011 in New Technology, SID, Tablets with No comments

“The iPhone 4′s beautiful Retina Display is a little less beautiful today. Why? Because at SID 2011, an exhibition about displays, companies have revealed screens that were transparent, tablets that did glasses-less 3D and screens clearer than Apple’s fabled Retina.

Here are the coolest screens from SID 2011:
Samsung 10.1-inch 300ppi display: A display that’s been heard from before, the Samsung 10.1-inch, 2560×1600 display has a pixel density of 300ppi. Which is killer on such a big screen (iPhone’s Retina Display is 326ppi across 3.5inches). The panel uses PenTile RGBW technology (which didn’t do so hot in the Nexus One) but promises to make colors pop and consume 40 percent less power. In any case, it’s still a freaking 10-inch retina display.”

Absolutely thrilled to be featured on Gizmodo’s roundup of the coolest screens from SID 2011.
Thanks for that!

Day 1: SID recap

by JoelPollack on May 18, 2011 in Digital Still Cameras, New Technology, SID, Tablets with No comments

Visitors to the PenTile SID demonstrations at SID

Day 1 at SID is behind us and we’re pleased to say we had an incredibly busy day. The Samsung/Nouvoyance demonstrations were mobbed, almost to the point that it was difficult to walk through virtually all day. The demos of the new WQXGA 10.1″ tablet display, as well as those for the multiprimary PenTile displays, performed stunningly.  We were glad to see some tech industry experts, including some folks from Engadget, come through and take a tour of the new tablet display.

But we were also pleased to see that the PenTile multiprimary display demonstration got a bigger crowd throughout the day. We are encouraged that this means good things to come for our entire line of PenTile displays.

Demonstration of PenTile Multiprimary Display

Thanks to all who stopped by yesterday. If you’re in the neighborhood of SID, stop by our booth #707 and see the displays for yourself!

Engadget video review: 10.1″ PenTile WQXGA Tablet Display

by JoelPollack on May 18, 2011 in SID, Tablets with No comments

Live from the SID 2011 show floor, check out one of the first reviews of the PenTile WQXGA tablet display, courtesy of Engadget. The video shows “why you should join the RBGW revolution” (their words, not ours).

Engadget preview of PenTile WQXGA Tablet display:

300 dpi is Fine but I Would Rather Have IPS

by JoelPollack on May 17, 2011 in New Technology, Tablets with No comments

This is not an “either/ or” condition. This a case of having your cake and eating it too. PenTile RGBW technology is perfectly compatible with all types of wide viewing angle technology such as IPS, multidomain (PVA, MVA, etc). In fact, as a power saver it makes it a bit easier to use a wide viewing angle (WVA) technology with PenTile RGBW since many of these WVA techniques reduce light throughput.

IPS (in plane switching) was the name given to a type of WVA technology many years ago by Hitachi and was licensed to other display makers. Other variants of this methodology are in use by Samsung. Samsung uses a few different types of WVA technologies depending upon the application.

Perhaps there are some who are still asking, “Does a tablet PC that is being used by one person who is looking directly at the display really need WVA technology?”. The answer is a definite yes it does. Even a mobile display is used laying on the desk in front of you or held in your hands. Then consider viewing in both portrait or landscape modes and you realize that WVA capability is a generally a good idea.

So, here is the interesting thing about the new Samsung WQXGA PenTile RGBW prototype panel–it has a very wide viewing angle technology, not so different from IPS. Judge for yourself when you come see this at SID Display Week in LA this week.

Our Technology Demonstration at SID

by JoelPollack on May 16, 2011 in HDTV, New Technology, SID with No comments

For years, display makers have considered introducing field sequential color for TV applications. This technology doesn’t need any color filters, so it has great promise for very low power TV. The key issue has been an artifact known as “color breakup.” As viewers scan their eyes across the screen, it is possible to see colors separate. This is especially true for images such as black and white stripes.

For our prototype demonstration, we have collaborated with Samsung to develop PenTile RGBCW with FSC in order to demonstrate that color breakup can be almost entirely eliminated. And at the same time, it is possible to get extraordinary color gamut and very low power consumption through the use of RGB LEDs in a 2D dimming backlight. New algorithms allow us to smoothly stitch together FSC, PenTile RGBCW and the 2D RGB backlight to show what is possible for wide color and power savings of about 75% compared to legacy RGB stripe TVs.

If you’re going to be at Display Week 2011, you won’t want to miss this.

What to Expect from Us at SID

by JoelPollack on May 15, 2011 in HDTV, LCD, New Technology, SID, Tablets with No comments

While PenTile is generally associated with mobile products, where customers have seen all of our current design-ins, we have been applying the technology to larger sizes as well.

At Display Week 2011 in Los Angeles, along with Samsung, we will demonstrate new technology for two applications…

  1. A 10.1” tablet demo using PenTile RGBW LCD, with the highest resolution ever made
    It runs at 55% of the power of an equivalent RGB stripe display and enables a thin and light tablet without sacrificing ultra-high resolution. This tablet is about the same pixel pitch as the highest resolution smart phones, but now in a 10.1-inch diagonal size. You’ll love it.
  2. The future of television
    For future TV, power savings will be critical. New technology from us and Samsung SEC combines a PenTile multiprimary LCD with field sequential color (FSC) and a 2D RGB LED backlight to achieve a very wide color gamut at the same time as the highest level of power savings. If you are display technologist, this demo will surprise you. You will see that it is now possible to remove color breakup, the main artifact associated with FSC.