If you are looking to give search engine optimization a try in your business, one question that you may be asking yourself right now is, “is SEO worth the money?” SEO has a lot of benefits if implemented properly, from boosting your credibility to maximizing your advertising strategy. It is something that you wish you did a long time ago once you start experiencing its benefits.
So how exactly will search engine optimization help you? One of the things that this marketing technique will do is improve your digital marketing return on investment. When you invest in SEO strategies, you want to earn the highest ROI possible. With a smart and competitive SEO strategy, you can be sure of getting an impressive ROI. This is because search engines offer a close rate of almost 15% for new leads. While this does not seem like a lot, when you compare it to traditional marketing, which is less than 2%, it is massive. This means that your lead conversion rate can increase by almost 13%.
Another benefit of search engine optimization is that it can help boost your credibility among consumers. Ranking on the first page of search results signals to users that the search engines trust your website. This is the reason why 75% of users stick to the first page of search results. They trust the search engines such as Google and Yahoo to filter results for them and eliminate spammy websites. The search engines understand this, and for this reason they use on-page and off-page signals to rank websites. The signals can range from the content you create to your website’s speed, and they demonstrate that your site is credible and safe.