If you are looking to hire a digital PR company, you need to know how to separate the good from the bad. Since the agency will play an important role in creating awareness about your company and the products and services, you need to know make sure that you choose the right one. You should not assume that they are all the same and just settle for the first one you come across. The following are some of the things you should take into consideration during the selection process.
First and foremost, you will need to consider the size of the agency. You might think bigger is better when it comes to a digital PR agency, but the opposite is usually true. A smaller PR agency may be good to work with because it will have more time to put into account. You will get a more personal experience with people who have the time to answer your questions and also sit down with you for one-on-ones.
Another good thing about working with a smaller digital PR company is that they provide the opportunity for a more individualized approach compare to a bigger company that reuses a similar strategy for different clients. Also, when you work with a smaller company, you can be sure that you will have access to senior expertise. Most of the larger digital marketing agencies are likely to hand off smaller accounts to junior teams that are less experienced. But when you choose a small PR agency, you can rest assured that you will have access to the most experienced people available. In the end, you will get the best results.