If you are looking to hire professional content marketing services, you need to know how to separate the good agencies from the bad. You need to look for a content marketing agency that will play an instrumental role in helping with your marketing campaigns. The following are some of the things you should consider to ensure a content marketing agency is the right fit for you.
First of all, you will need to check out the track record of client results. Find out of the prospective client has a good reputation, if they are testimonials on their website, and if they have reviews or rating on Google or websites such as Trustpilot. Evidence of a track record as well as previous work done is very essential when choosing content marketing services.
When looking for a content marketing agency, you also need to ask the prospective candidates if you can see case studies. If you see a case study on the website of a marketing agency, go ahead and use SEO software tools to check if the work carried out turned into real traffic. Even though a presentation about results achieved could look good, you need to still find out if they were tangible. Find out if the project resulted in an increase in revenue or just website traffic, views or social impressions.
Last but not least, you need to find out if the content marketing agency that you are interested in creates content that gets social shares. If content receives social shares and traction on the main social media sites, it is a sign of expertise, authority and trust. This is a very important factor for getting your content ranked on Googles search engine results pages. If content becomes viral, it will generate traffic from social media sites and help increase lead generation for your business.