Podcasts are the modern radio-like audio shows people can listen to through their Apple or Android-powered smartphones and tablets. Listening comes with plenty of choices. Expect talks about various topics, including food, politics, technology, sports, home maintenance, fitness, and many more.
Sixty-eight million United States inhabitants listen to podcasts weekly alone, with 16 million identified as “avid podcast fans.” The number is continuously growing through the years.
Given such demands, the podcast for entrepreneurs enables businesses to reach potential customers and clients in a unique, innovative approach.
Integrating the best podcasts to listen to for business among your marketing strategies offers the following benefits in return:
Establish Personal Connection
A podcast serves as a platform to convey stories more effectively. Hosts’ rich insights and humorous barbs can enable businesses to connect with communities listening more personally. With their lively nature, podcasts have the power to build rapport between the provider and acquirer. Well, hearing someone share their experiences creates familiarity and trustworthiness.
Social Media Fodder
Formulating plans for upcoming social media releases takes time and effort. For some, it is a daunting task that needs creativity and wit.
Podcasts make this digital marketing strategy hassle-free. Businesses can announce updates via podcast shows, then share once posted and revisit them for future purposes. Ideas sprouting off the podcast are a valuable source of content worthy of publicity.
Others also employed guest tagging and cross-platform promotion to capture new eyes and ears.
Potential Source of Additional Income
When your podcast show succeeds in gaining more follows, expect sponsorship and advertisement offer to come by your side. At best, you may also earn from paid interview slots.
A real-life example is Boomer Magazine. The firm used a weekly podcast to empower its magazine articles while supporting advertising clients. Other examples include writer Kip Tabb that went beyond the Outer Banks, and a Green Bay, Wisconsin representative promoting her city as a tourist destination. CARiD Product Training Director Richard Reina also provided practical guidance to collect new cars as a hobby via podcasting.
Look at the picture and for sure, you will understand the influence podcast can do for the business.
Learn more about the perks of podcast marketing by getting in touch with David VS Goliath Podcast through our contact page