Skip to content
Menu
Pentile Blog
  • Blog
  • Automotive
  • Business
  • Engineering
  • Health
  • Virtual Assistant
  • About Us
Pentile Blog
Marketing in Post-Pandemic

Marketing in Post-Pandemic Age (Infographic)

January 19, 2022 by ptbg

Since the pandemic began two years ago, businesses have adapted to changing market conditions. A new normal was established to address the larger crisis, affecting both consumers and the marketplace.

Some enterprises maintained their dominance despite the drastic drop in customer numbers. Some businesses failed to keep up and were left at the top of the heap. However, some companies grew despite being subject to strict restrictions due to the health crisis.

The business owners collaborated with their teams to develop new strategies to reach customers. They had to adhere to the most current protocols, lockdowns, and quarantines. These changes were necessary due to the ongoing pandemic threat. As the world adjusts to meet all its needs, they will be the norm.

FACTORS THAT SHAPED MARKETING IN A PANDEMIC ERA

No one could have foreseen the impact of the pandemic on the mass market and the population. Due to the high demand for contactless services, digital marketing was the priority.

Last year, digital marketing accounted for 58% of total marketing budgets, showing a 15.8% growth rate compared to the year before and is forecasted to have a 14.7% increase this year.

Consumers and businesses have moved to digital platforms since the COVID-19 global crisis. This allows them to conduct business through contactless transactions. Search engine marketing, social media marketing, and mobile marketing were the top three investment areas in digital marketing.

Because consumers increasingly rely on their smartphones and other smart devices to find what they need, search engine optimization is being used more. According to research, 68% percent of all online experiences resulted from searches through search engines. As people become more tech-savvy, even seniors can use search engines and other social media platforms to answer their questions. Search engines make it easy to find products and services online by entering just a few words. The results will then be displayed to browse the results and see what they need. It’s no surprise that social media marketing companies in the Philippines are also increasing in number.

Social media is becoming more popular nowadays. Beroe, a procurement intelligence firm, said that Instagram, Youtube, and Twitter had a significant impact on around 40% of consumers’ buying power. In comparison, Facebook user-generated content influenced 25.3% of all purchasing decisions.

Visual content is also more attractive than plain text and more likely to be accessed by consumers. Recent surveys revealed that 68% believed the COVID-19 outbreak had affected online video consumption. A survey found that 96% of respondents had increased their online video consumption.

These surveys and numbers prove that marketing campaigns have changed. Although some businesses still rely on traditional methods, it is unlikely they will withstand the current crisis.

 

THE FUTURE OF MARKETING BEYOND COVID

While it’s not clear when or where the future will take us, we can be certain that the marketing changes that have resulted will continue in the post-pandemic period.

 

Businesses should be prepared for any change and remember these things to adapt to future shifts quickly.

  • Flexibility is key to your marketing strategy. – the pandemic is one proof of how the global situation may change within just weeks or a few months. The unforeseen spread of the virus and its casualties brought drastic shifts to the current market and the buying behavior of consumers. Enterprises should be flexible from here on to quickly respond to any changes in the near future.

 

  • Pay attention to the behavior of your customers and their changes. – even before the health crisis the world is facing now, consumers’ behavior is already changing, and the pandemic heightened it more. Keeping an eye on your audience and target market will surely keep the business running despite any circumstance.

 

  • Strengthen online presence. – because of the market shift to online platforms, social media presence is highly profitable as consumers now rely on their smart gadgets to find and order anything they need. Being known on social media sites will boost its presence and connection to its audience.

 

  • Utilize social media platforms. – relatively connected to the third number, using social media platforms is a way to strengthen online presence. From using aesthetically pleasing photos to short, entertaining video clips, these posts through social media will welcome audience engagement, resulting in a better connection. This makes one company easier to find whenever a consumer looks up for it.

 

  • Include video marketing in campaigns. – as people are now into visual presentations and like to watch short clips through their phones, video marketing can bring any marketing campaign to another level. Other companies even join or create trends themselves where audiences or consumers hop in and enjoy.

Changes are inevitable, as the old saying goes. The pandemic caused massive changes in business practices. Companies can learn from the pandemic many lessons about adapting to new challenges. Everyone around the world is adapting to the new normal, and companies are moving forward in their marketing plans, including outsource search engine optimization, and many others.

If you want to learn more about marketing in post-pandemic age, you can read this infographic from Digital Marketing Philippines.

 

Search

Recent Posts

  • How to stay up-to-date with SEO trends and algorithm updates?
  • Why Hiring a Commercial Cleaning Company is the Smart Choice for Your Business?
  • 4 Ways to Create a Marketing Strategy That Works
  • Ways to Improve your Bathroom
  • Search Engine Optimization Basics

Archives

  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020

Categories

  • Accounting Software For Contractors
  • Ai Care
  • Automotive
  • Bathtub
  • Bathtub To Showers
  • betting in singapore
  • Betting Kenya
  • Betting Kenya
  • Betting singapore
  • Betting Singapore Pools
  • Bitcoin Exchange Philippines
  • Bookkeeping
  • brokerage services Manila
  • Business
  • Business Insurance
  • Caregiver
  • Casino
  • Casino Malaysia
  • Commercial Cleaning
  • Construction Business
  • content marketing agency
  • Content marketing for small businesses
  • COVID TEST
  • customs brokerage
  • Dermatologist
  • Digital Marketing
  • Engineer in NJ
  • Engineering
  • events
  • Fashion
  • Finance
  • Fit To Fly Covid Test Birmingham
  • Fit To Fly Covid Test Leeds
  • Food and Beverage
  • Gambling
  • Global
  • HARLEY MEDIC
  • Health
  • Home Improvement
  • Homecare
  • Infographic
  • Kitchen Cabinets
  • Kitchen Quartz and Countertops
  • Kitchen Remodeling
  • Law
  • Lead Generation Agency Philippines
  • logisticsfreightinphilippines
  • Mobile Casino Singapore
  • Molding Machines
  • Motorcycle Insurance
  • Now Serving PH
  • Online Casino Malaysia
  • prefab home
  • Real Estate
  • Real Estate Agent
  • Roofing Contractor
  • search engine optimization
  • SEO
  • Sg88win
  • shipping
  • Shower Remodel
  • Singapore Casino
  • Soccer Betting Singapore Pools
  • Sports
  • Staycation
  • Technology
  • travel
  • Used Nissei Injection Molding Machines
  • Virtual Assistant
  • Visa
  • Visa Class
  • WhatsApp
  • window tinting

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Categories

  • Accounting Software For Contractors (5)
  • Ai Care (7)
  • Automotive (25)
  • Bathtub (3)
  • Bathtub To Showers (3)
  • betting in singapore (11)
  • Betting Kenya (10)
  • Betting singapore (16)
  • Bitcoin Exchange Philippines (1)
  • Bookkeeping (2)
  • brokerage services Manila (4)
  • Business (69)
  • Business Insurance (1)
  • Caregiver (6)
  • Casino (7)
  • Casino Malaysia (4)
  • Commercial Cleaning (1)
  • Construction Business (9)
  • content marketing agency (3)
  • Content marketing for small businesses (3)
  • COVID TEST (1)
  • customs brokerage (1)
  • Dermatologist (3)
  • Digital Marketing (22)
  • Engineer in NJ (8)
  • Engineering (21)
  • events (1)
  • Fashion (14)
  • Finance (2)
  • Fit To Fly Covid Test Birmingham (1)
  • Fit To Fly Covid Test Leeds (1)
  • Food and Beverage (1)
  • Gambling (40)
    • Betting Kenya (9)
    • Betting Singapore Pools (10)
  • Global (111)
  • HARLEY MEDIC (2)
  • Health (29)
  • Home Improvement (55)
  • Homecare (5)
  • Infographic (91)
  • Kitchen Cabinets (24)
  • Kitchen Quartz and Countertops (13)
  • Kitchen Remodeling (21)
  • Law (5)
  • Lead Generation Agency Philippines (2)
  • logisticsfreightinphilippines (4)
  • Mobile Casino Singapore (7)
  • Molding Machines (4)
  • Motorcycle Insurance (6)
  • Now Serving PH (3)
  • Online Casino Malaysia (3)
  • prefab home (1)
  • Real Estate (5)
    • travel (4)
  • Real Estate Agent (1)
  • Roofing Contractor (8)
  • search engine optimization (5)
  • SEO (17)
  • Sg88win (2)
  • shipping (6)
  • Shower Remodel (2)
  • Singapore Casino (12)
  • Soccer Betting Singapore Pools (7)
  • Sports (2)
  • Staycation (5)
  • Technology (23)
  • Used Nissei Injection Molding Machines (2)
  • Virtual Assistant (9)
  • Visa (2)
  • Visa Class (1)
  • WhatsApp (11)
  • window tinting (2)

Archives

  • March 2023 (3)
  • February 2023 (7)
  • January 2023 (4)
  • December 2022 (10)
  • November 2022 (11)
  • October 2022 (6)
  • September 2022 (10)
  • August 2022 (9)
  • July 2022 (4)
  • June 2022 (7)
  • May 2022 (10)
  • April 2022 (12)
  • March 2022 (13)
  • February 2022 (8)
  • January 2022 (9)
  • December 2021 (10)
  • November 2021 (4)
  • October 2021 (4)
  • September 2021 (12)
  • August 2021 (19)
  • July 2021 (18)
  • June 2021 (24)
  • May 2021 (21)
  • April 2021 (26)
  • March 2021 (32)
  • February 2021 (27)
  • January 2021 (39)
  • December 2020 (42)
  • November 2020 (38)
  • October 2020 (37)
  • September 2020 (28)
  • August 2020 (16)
  • July 2020 (26)
  • June 2020 (8)

Recent Posts

  • How to stay up-to-date with SEO trends and algorithm updates? March 20, 2023
  • Why Hiring a Commercial Cleaning Company is the Smart Choice for Your Business? March 13, 2023
  • 4 Ways to Create a Marketing Strategy That Works March 10, 2023
  • Ways to Improve your Bathroom February 28, 2023
  • Search Engine Optimization Basics February 28, 2023
January 2022
M T W T F S S
 12
3456789
10111213141516
17181920212223
24252627282930
31  
« Dec   Feb »
©2023 Pentile Blog | Powered by WordPress and Superb Themes!