Digital marketing strategies help effectively expand audience reach, but businesses can also consider looking into Near Field Communication or NFC marketing to supplement advertising efforts. One of the notable advantages of NFC is that it can be used for offline marketing, and it is more straightforward to use since data transfer can be done with a single click.
NFC marketing is a proximity marketing strategy wherein customers interact with particular physical objects with NFC tags embedded in them at small distances. After interacting with NFC cards, customers can access different marketing materials embedded in the tag.
Using NFC tags in products and stores helps boost customer engagement with the brand by providing more information or showing video content about a brand or its products. NFC tags can showcase the different features or characteristics of a brand’s product which helps improve engagement and raise brand awareness.
NFC technology is also an excellent way to provide extensive information to customers about a particular product or service. If a business has a product that requires explanation or further instructions, video content through an NFC tag can be the perfect medium to show customers how a product is used. Linking directly to a business’s social media pages allows enterprises to grow their customer base over time.
Aside from boosting customer engagement, NFC tags allow businesses to showcase their extensive inventories to customers. NFC tags can provide links to particular web pages showing variations of a displayed product, and incentivizing it through vouchers can help improve engagement. It can also make a difference in in-store and online purchases of a brand.
NFC technology can also help provide information to customers even without an internet connection. NFC tags can be encoded with all the necessary information about a product and learn more about it seamlessly. To learn more about how NFC can help improve the marketing efforts of businesses, check this infographic by NFC Tagify.