Digital marketing is essential in achieving organizational success. It helps businesses reach their audience and advertise their products and services. While it plays the same role as traditional marketing, digital marketing allows the brand to target a more specific audience.  Search engine optimization is among the popular digital marketing strategies. It transformed how brands market […]

With the continuous changes in online search, digital marketers and website owners must adapt to different marketing trends. One of these trends is Google’s adoption of mobile-first indexing, which reshaped the SEO industry. Understanding Mobile-First IndexingBefore, Google utilized the website’s desktop version for indexing and ranking. Now, search engines are shifting to mobile-first to improve a